Blurb
Social Goodness is a guide to how your business can meet your customer’s expectations through your brand actions and so ensure you don’t just survive but thrive in the coming decade. Perfectly pitched for busy C-suite leaders and entrepreneurs it is a meticulously researched, comprehensive trendspotting business bible, which is an easy to read, enthralling, and engaging page turner.
Social Goodness forensically investigates current trends, like sustainability, human marketing and ESG, and joins the dots to show you how it all connects and affects businesses in the wider world. It looks at what works and what doesn’t for brands post-pandemic in the new ‘normal’. Social Goodness examines why some companies are getting it right both on social media and with their brand actions – and thriving as a result – and why others are experiencing severe backlash and criticism.
It takes a view from a different perspective of social media and the central role it now plays in society and for business. Most business leaders still think of social media as somehow ‘other’ – an add-on to the marketing and generally of minor importance to their core business unless a social media crisis erupts. Yet, as we saw throughout the last few years, social media is at once a reflection of offline life and a petri dish that causes and influences real life events. It has resulted in a fundamental and irrevocable shift in how business is conducted – i.e. business is now totally transparent at every point. People can see for themselves if companies are lying, and pressure brands to change their policies and strategies, boycott their products, get others to also avoid buying and quite literally topple major brands, if they are behaving inauthentically or unethically.
Buy Links https://www.socialgoodness.co.uk/#thebook
My Review
Thanks to the author/publisher and Kelly at Love Books Tours for organising this blog tour and sending me a copy of the book.
I have managed to read 1/3rd of this book, I only started it yesterday (Thursday) and I’ve had a busy couple of days, it arrived on Monday, or possibly Tuesday, the week has blurred a bit. Busy week. Too tired. Nasty hay-fever and sleeping badly. So fuuuuuuun.
Anyway, on to the review.
Burdett is an expert on using social media to market brands. In this book she emphasises the changes in the world in the last year, how the changes have effected business and how businesses can come out of the pandemic slump on top by being aware of environmental, governance and social issues in their branding.
The book is marketed to business professionals, although I think it provides and interesting insight into how social media works and how business attract our attention and money. This is handy knowledge and a useful way to keep businesses from taking advantage of you. Later in the book, Burdett provides advice and guidance to businesses. Having skimmed that section, the advice seems to be sensible and practical.
I read a third of the book in a couple of hours, so it’s not heavy going. The book is not what I’d call an easy read, either; I had to concentrate and follow the points made with a lot of attention. That’s probably because I’m not a business professional and I don’t have the background to understand it. I would say the general reader could definitely read and understand the book with some concentration.
Overall, a useful book for small businesses and large alike to improve their social media branding.
Author Bio
Claire Burdett is an entrepreneur, founder, businesswoman, writer, marketing pro, and social media aficionado… She has worked in digital and social media since its beginning and founded three online businesses, including the first dedicated Social Media Marketing Agency in the UK. Claire is also a prolific writer for magazines and blogs, a professional editor, and is also a trendspotter. She is adept at joining the dots to see the bigger picture and help people understand what is actually happening, and what action they should take to best support and grow their business or enterprise.
Social Goodness is her tenth book and brings together everything she sees happening in the world today and where we need to learn and adapt to properly manage and utilise these new social challenges that this big-bang of tech growth has given us. To also meet the expectations that people now have that businesses act responsibly and for the greater good, rather than putting profits before people. It covers all the essential elements of the greater whole that we need to be socially conscious about in this superfast-moving digital age.
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