Social Goodness is a guide to how your business can meet your customer’s expectations through your brand actions and so ensure you don’t just survive but thrive in the coming decade. Perfectly pitched for busy C-suite leaders and entrepreneurs it is a meticulously researched, comprehensive trendspotting business bible, which is an easy to read, enthralling, and engaging page turner.
Social Goodness forensically investigates current trends, like sustainability, human marketing and ESG, and joins the dots to show you how it all connects and affects businesses in the wider world. It looks at what works and what doesn’t for brands post-pandemic in the new ‘normal’. Social Goodness examines why some companies are getting it right both on social media and with their brand actions – and thriving as a result – and why others are experiencing severe backlash and criticism.
It takes a view from a different perspective of social media and the central role it now plays in society and for business. Most business leaders still think of social media as somehow ‘other’ – an add-on to the marketing and generally of minor importance to their core business unless a social media crisis erupts. Yet, as we saw throughout the last few years, social media is at once a reflection of offline life and a petri dish that causes and influences real life events. It has resulted in a fundamental and irrevocable shift in how business is conducted – i.e. business is now totally transparent at every point. People can see for themselves if companies are lying, and pressure brands to change their policies and strategies, boycott their products, get others to also avoid buying and quite literally topple major brands, if they are behaving inauthentically or unethically.
Inside the sprawling forests of Ontario, Canada lives a friendly black bear named Melly. One of Melly’s favourite things to do is EAT! And many of the delicious fruits she snacks on wouldn’t grow without the help of some very important little forest creatures.
What the World Needs Now: Bees! explores the vital role busy, busy bees play in helping plants to grow the food people and animals love to eat.
A message from the Author:
As you might have seen on IG, our UK Shopify online store is now open for business: www.Environmentalkids.co.uk. We are really proud of our set up in the UK. All books in the series are printed in and shipped from the UK, which means we can pass along shipping savings to the customer, and the books have the lowest carbon footprint possible.
100% recycled paper, biodegradable lamination, vegetable-based inks and carbon-balanced printing we use, and now more than ever, these are books you can feel REALLY good about buying.
Social Goodness is a guide to how your business can meet your customer’s expectations through your brand actions and so ensure you don’t just survive but thrive in the coming decade. Perfectly pitched for busy C-suite leaders and entrepreneurs it is a meticulously researched, comprehensive trendspotting business bible, which is an easy to read, enthralling, and engaging page-turner.
Social Goodness forensically investigates current trends, like sustainability, human marketing and ESG, and joins the dots to show you how it all connects and affects businesses in the wider world. It looks at what works and what doesn’t for brands post-pandemic in the new ‘normal’. Social Goodness examines why some companies are getting it right both on social media and with their brand actions – and thriving as a result – and why others are experiencing severe backlash and criticism.
It takes a view from a different perspective of social media and the central role it now plays in society and for business. Most business leaders still think of social media as somehow ‘other’ – an add-on to the marketing and generally of minor importance to their core business unless a social media crisis erupts. Yet, as we saw throughout the last few years, social media is at once a reflection of offline life and a petri dish that causes and influences real-life events. It has resulted in a fundamental and irrevocable shift in how business is conducted – i.e. the business is now totally transparent at every point. People can see for themselves if companies are lying, and pressure brands to change their policies and strategies, boycott their products, get others to also avoid buying and quite literally topple major brands if they are behaving inauthentically or unethically.
Author Bio Claire Burdett is an entrepreneur, founder, businesswoman, writer, marketing pro, and social media aficionado… She has worked in digital and social media since its beginning and founded three online businesses, including the first dedicated Social Media Marketing Agency in the UK. Claire is also a prolific writer for magazines and blogs, a professional editor, and is also a trendspotter. She is adept at joining the dots to see the bigger picture and help people understand what is actually happening, and what action they should take to best support and grow their business or enterprise.
Social Goodness is her tenth book and brings together everything she sees happening in the world today and where we need to learn and adapt to properly manage and utilise these new social challenges that this big-bang of tech growth has given us. To also meet the expectations that people now have that businesses act responsibly and for the greater good, rather than putting profits before people. It covers all the essential elements of the greater whole that we need to be socially conscious about in this super fast-moving digital age.
Inside the sprawling forests of Ontario, Canada lives a friendly black bear named Melly. One of Melly’s favourite things to do is EAT! And many of the delicious fruits she snacks on wouldn’t grow without the help of some very important little forest creatures.
What the World Needs Now: Bees! explores the vital role busy, busy bees play in helping plants to grow the food people and animals love to eat.
Author Bio
I was born and raised in Southern Ontario, Canada in the cities of Burlington and St. Catharines. Long before the internet and mobile phones (now I’m ageing myself!), my childhood was spent in forests and parks, on bike rides, and playing hide and seek until the streetlights came on. My family did comical Griswold-style road trips in wood-panelled station wagons. We spent summers swimming in friends’ backyards. These are my very fortunate roots.
I knew from an early age that my destiny would take me far from Southern Ontario. I graduated high school and moved to Montreal to study international politics at McGill University. The subject fascinated me, but as graduation approached, I realized I didn’t know what I wanted to do with a degree in international politics. I didn’t want to become a lawyer. I didn’t want to become a politician or civil servant. The media industry, on the other hand, intrigued me.
The West Coast of Canada also intrigued me. So, after graduating McGill, I packed up again, moved to Vancouver and took the first media job I could get at a local Top 40 radio station (Z.95.3) in Vancouver. Best job. Great bosses. I learned so much. But after a couple of years there, the winds of change came calling again.
September 11, 2001. In a heartbeat, Z95.3 went from playing Britney Spears to reporting up-to-the-minute information on the local, national and international fallout of the terrorist attacks in New York and Washington. In that moment, I knew I had found my calling. I wanted to do something that was needed on a good day, and needed even more on a bad day. I wanted to become a full-time journalist.
So, I packed my bags again (a running theme in my life), and moved to Ottawa, Ontario to do my Masters of Journalism. Another incredible two years culminated in me getting a research internship with the Canadian Broadcast Corporation (CBC) in London, England. That position helped me land back in Montreal for a second chapter there as a local news reporter for the CBC. While I was there, I wore just about every hat you could in CBC’s radio and TV newsrooms. Depending on the day, I was a researcher, producer, reporter, or online writer. I even filled in for the weather reports every once in a while.
What the World Needs Now is an environmental children’s book series for ages 4-8 that aims to connect the world’s youngest book lovers to the importance of nature, and our place in it.
Each book in the series follows a friendly animal through its habitat, helping kids learn about one thing the world needs now, be it more trees or bees or less plastic, to maintain a healthy planet.
The series is designed to help parents and educators lay the foundation for future learning on the world’s most pressing environmental challenges. But for our littlest kids, the connection starts at a much simpler point: their first job is to fall in love with nature – because you don’t protect what you don’t love.
The books support engaging with our kids on how we can better respect and care for the only planet we have.
This is a brand-new adventure for me – completely independent and self-published! And it feels like the culmination of everything I have ever worked on.
When was the last time you bought a book that offset its own carbon emissions and preserved critically threatened rainforests? So proud to say that when you buy “What the World Needs Now: Trees!”, you will be doing just that.
Meet Jefri! He’s the adorable main character in the first book of my series called What the World Needs Now: Trees!. He was created by my talented illustrator Zuzana Svobodova. For me, it was love at first sight!
I knew I wanted my first book in the series to be about trees, and after my World Bank mission to Sumatra in 2019, I knew I wanted my main character to be an orangutan. They literally have everything to lose by tropical forest loss. And since they share so similarities to humans, I thought an orangutan would be the perfect animal to underscore the ways in which we are all connected to trees.
Watch this amazing video to see Jefri come to life!
Author Bio
I was born and raised in Southern Ontario, Canada in the cities of Burlington and St. Catharines. Long before the internet and mobile phones (now I’m aging myself!), my childhood was spent in forests and parks, on bike rides, and playing hide and seek until the streetlights came on. My family did comical Griswold-style road trips in wood-paneled station wagons. We spent summers swimming in friends’ backyards. These are my very fortunate roots.
I knew from an early age that my destiny would take me far from Southern Ontario. I graduated high school and moved to Montreal to study international politics at McGill University. The subject fascinated me, but as graduation approached, I realized I didn’t know what I wanted to do with a degree in international politics. I didn’t want to become a lawyer. I didn’t want to become a politician or civil servant. The media industry, on the other hand, intrigued me.
The West Coast of Canada also intrigued me. So, after graduating McGill, I packed up again, moved to Vancouver and took the first media job I could get at a local Top 40 radio station (Z.95.3) in Vancouver. Best job. Great bosses. I learned so much. But after a couple of years there, the winds of change came calling again.
September 11, 2001. In a heartbeat, Z95.3 went from playing Britney Spears to reporting up-to-the-minute information on the local, national and international fallout of the terrorist attacks in New York and Washington. In that moment, I knew I had found my calling. I wanted to do something that was needed on a good day, and needed even more on a bad day. I wanted to become a full-time journalist.
So, I packed my bags again (a running theme in my life), and moved to Ottawa, Ontario to do my Masters of Journalism. Another incredible two years culminated in me getting a research internship with the Canadian Broadcast Corporation (CBC) in London, England. That position helped me land back in Montreal for a second chapter there as local news reporter for the CBC. While I was there, I wore just about every hat you could in CBC’s radio and TV newsrooms. Depending on the day, I was a researcher, producer, reporter, or online writer. I even filled in for the weather reports every once in a while.
For the living, it’s closure. For the departed, it’s the last chance to expose the truth.
For as long as she can remember, Arabella has communicated with those who exist only in memory.
Being the centre of attention growing up was uncomfortable, and now, as a renowned psychic medium, it is becoming more of a struggle. Arabella’s ability and reputation always made it impossible to hold onto lasting relationships, but with those who no longer walk this earth, that’s not the case.
Arabella returns to where it all began fifteen-years before – on the very same stage. After an evening reconnecting loved ones and exposing untold stories, Arabella can’t help but wonder about the one unclaimed ‘friend’, and their cryptic message.
In an unexpected turn of events, Arabella finds herself the subject of morning headlines and at the centre of Detective Barnes’ investigation.
Can Arabella use her ability to prove her innocence and uncover the truth about the past?
Living in Surrey, UK, some say that T. J. Blake has many split personalities – by day he’s a content marketing specialist, by night he could be any one of his deceptively complex characters.
His latest persona is Arabella, a psychic medium in “Familiar”.
He has a BA with Honours from Kingston University in Creative Writing with English Language & Communications and is author of the five-star psychological thriller, ‘DECEPTION – A Love of Lies’.
Everything Is Better With Dragons 