Review: QualityLand, by Marc-Uwe Kling

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THE HITCHHIKER’S GUIDE TO THE GALAXY meets 1984. In the near-future, all decision-making is automated, until one man makes a brazen choice of his own, with global consequences.

Welcome to QualityLand, the best country on Earth. Here, a universal ranking system determines the social advantages and career opportunities of every member of society. An automated matchmaking service knows the best partners for everyone and helps with the break up when your ideal match (frequently) changes. And the foolproof algorithms of the biggest, most successful company in the world, TheShop, know what you want before you do and conveniently deliver to your doorstep before you even order it.

In QualityCity, Peter Jobless is a machine scrapper who can’t quite bring himself to destroy the imperfect machines sent his way, and has become the unwitting leader of a band of robotic misfits hidden in his home and workplace. One day, Peter receives a product from TheShop he absolutely, positively knows he does not want, and which he decides, at great personal cost, to return. The only problem: doing so means proving the perfect algorithm of TheShop wrong, calling into question the very foundations of QualityLand itself. 

Hardcover, 352 pages

Published January 7th 2020 by Grand Central Publishing (first published September 22nd 2017)

ISBN:1538732963 (ISBN13: 9781538732960)

My Review

I recieved a copy of this novel from Orion in return for an honest review.

In a world where everything is controlled by algorithms, and a few massive corporations control everything and know everything about you, Peter Jobless is a Level 9 Useless who runs his grandad’s second hand shop. Except repairing anything is illegal and he just has a building full of damaged goods. He keeps getting sent pink dolphin dildoes and doesn’t want them. When a beautiful stranger hi-jacks his car his solution presents itself. Helped by Kiki, the beautiful stranger, and a collection of slightly faulty AI controlled devices including a drone afraid of heights, a sexdroid that can’t get it up and a battle robot that can’t follow orders, he seeks justice. Meanwhile, there’s an election campaign taking place, between a rabidly right-wing ideologue and an android with progressive ideas. Eventually Peter and the new president meet, with explosive results.

I really rather enjoyed this book. It was funny, insightful and the characters were sympathetic, even the despicable ones. The author tackles questions of AI development, consumer and business ethics, nationalism and how we make the world a fairer place with humour and no preaching. It does really seem that logical explanations can’t beat emotions in politics, but John of Us tries.

Must recommend.

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