Palamedes PR Interview

Book bloggers are no longer considered ‘fringe media’ but important vehicles to promote new titles, authors and publishers. Unlike mainstream news and feature outlets, which reach a wide but less targeted audience, blogs like EVERYTHING IS BETTER WITH DRAGONS are the go-to destination of choice for engaged consumers who return time and time again for expert reviews and advice.

According to Palamedes PR, the UK’s market-leading book marketing agency, bloggers can be instrumental in shaping the overall success of a new release and are an indispensable force in the public relations industry.

Here, we speak to one of its publicists, Anthony Harvison, to find out why book blogs are reshaping the literary marketing and sales landscape, and how they are an increasingly important advocate for underrepresented voices and genres.

Anthony Harvison

Q: How has the landscape of book marketing evolved with the rise of book blogging, and what role does it play in promoting books?

Book blogging has become a powerful force in book marketing, offering a dynamic platform for readers to share their thoughts and recommendations. It plays a crucial role in creating buzz around books, reaching niche audiences, and influencing purchasing decisions.

Q: In what ways do book bloggers contribute to building a book’s online presence and visibility?

Book bloggers contribute significantly to a book’s online presence by writing reviews, hosting blog tours, and participating in social media discussions. Their authentic and personal recommendations can enhance a book’s visibility and attract a diverse readership.

Q: How do book publicists identify and collaborate with book bloggers to promote specific titles?

Book publicists often research and reach out to book bloggers whose content aligns with the target audience and genre of a particular book. Collaboration may involve sending review copies, organizing blog tours, or facilitating author interviews to generate interest among the blogger’s followers.

Q: Can you share examples of successful book marketing campaigns that heavily leveraged book blogging?

Successful campaigns often involve strategic partnerships with influential book bloggers. For instance, organizing blog tours with well-established bloggers, hosting giveaways, or encouraging book discussions on popular platforms can generate substantial online buzz and drive book sales.

Q: How do book bloggers contribute to the diversity and inclusivity of book promotion, particularly in highlighting underrepresented voices or genres?

Book bloggers have a unique ability to champion diverse voices and genres that might be overlooked in mainstream media. They can bring attention to underrepresented authors and stories, fostering a more inclusive literary landscape and broadening the range of books available to readers.

Q: With the prevalence of social media, how do book bloggers use platforms like Instagram, Twitter, or YouTube to enhance their book reviews and recommendations?

Many book bloggers utilize social media platforms to share visually appealing book recommendations, snippets of reviews, and engage in real-time conversations with their followers. Platforms like Instagram and YouTube, in particular, provide a multimedia approach to book promotion, enhancing the overall impact of their reviews.

Q: How can book publicists and authors effectively engage with book bloggers to ensure a mutually beneficial collaboration?

Building genuine relationships is key. Publicists and authors can engage with book bloggers by offering personalized pitches, providing relevant content, respecting their schedules, and acknowledging their contributions. It’s essential to approach collaborations as a partnership that benefits both parties and their audiences.

Q: Looking forward, do you see any emerging trends or changes in the relationship between book blogging and book marketing?

As technology evolves, immersive experiences like virtual book clubs, interactive content, and multimedia reviews may gain prominence in book blogging. The relationship between book bloggers and marketing may deepen as influencers continue to shape literary conversations and bridge the gap between authors, publishers, and readers.

For more information about Palamedes PR and its book marketing services, go to www.palamedes.co.uk or call 0208 1036883

Author Spotlight: Lyndsy Spence

Lyndsy Spence got in touch with me after I reviewed A Pearl For My Mistress last week, and I’ve agreed to do an author spotlight post for her. She has a new novel out and will also be publishing her fifth biography soon.

Over to you, Lyndsy.

Lyndsy Spence Author Photo

I am an historian and author who specialises in writing about aristocratic (and badly behaved) women from the 20th century. The period between the World Wars fascinates me, as it was a time of great progression in women’s lives, and although society was yet to catch up, it seemed women were beginning to live as they pleased. With period dramas such as Downton Abbey and Upstairs Downstairs gaining great popularity one would be forgiven for thinking upper-class ladies sat around in their finery, drinking tea, and fainting at a hint of scandal. However, in reality many were quite rebellious, even if their shortcomings were swept under the carpet. I love to write about high society women who dabbled in politics, who had love affairs with whom they pleased, and who laughed in the face of tradition. My biographical subjects include a courtesan who became a viscountess and confidante of Winston Churchill, a society girl who turned her back on a gilded life and was imprisoned during WW2, a peeress who played a part during Ireland’s Civil War, a wine heiress who buried four husbands, a debutante who beguiled a prime minister and became privy to state secrets, and a chorus girl who married 2 lords, 2 film stars, and a prince.

I am the author of four (soon-to-be five) biographies- they are The Mitford Girls’ Guide to Life; Mrs Guinness: The Rise and Fall of Diana Mitford; Margaret Lockwood: Queen of the Silver Screen; The Mistress of Mayfair: Men, Money and the Marriage of Doris Delevingne. I have written a volume of pen portraits, entitled These Great Ladies: Peeresses and Pariahs, and I edit The Mitford Society annuals. The Mistress of Mayfair has been optioned by Atlantic Screen Productions and will be adapted into a TV series. I have also written for BBC News Magazine, Social and Personal, Vintage Life, Daily Express, Silhouette, and The Lady.  My forthcoming book, The Grit in the Pearl, is a biography on Margaret, Duchess of Argyll – most famous for being Deb of the Year in 1930 and for her divorce from the Duke of Argyll in which her nude photos were used as evidence and over eighty-eight men were listed as her lovers.

 

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House of Lies is my first fiction book. I drew on the aforementioned when creating my characters, and also my fascination with houses and the energies they hold. The main characters of my book are George and Marina Greenwood, and their only child, Daphne. It focuses on the struggles Marina faces as an upper-class wife and mother during the late 1930s, leading into WW2; her background haunts her, and I suppose she has what we would today call Imposter Syndrome. There are also some unresolved issues relating to her husband and child, to whom she is distant and with whom she struggles to bond, and that opens up a Pandora’s box of challenges. Daphne herself is in her early teens and struggling with her identity and relationships to those closest to her. And George, the product of abusive parents, is forever trying to please Marina, and yet he harbours a possessive and deceitful side. Their environment is a stage for which they play their parts, and yet it is a place where they can hide their secrets. When war is declared it upsets everything, and the past begins to creep into their present lives.

The synopsis:

It’s 1920, and England is recovering from war. Evangelina Belfry, a woman of questionable reputation  and morals, has fallen down the stairs at her home, breaking her neck and dying. Her daughter Marina shows up to discover Evangelina’s landlord, George Greenwood, on the scene. He says he discovered Evangelina at the bottom of the stairs, but in fact he was with her when they struggled and she fell. Guilty, he runs from the house and stumbles into his sister Louisa and her partner. He tells them he killed Evangelina, and they agree to provide an alibi. But betrayal is afoot, and they then set out to blackmail George, bleeding him dry of what little money he makes as a banker. By 1938, to save her from an indecent fate, George has married Evangelina’s daughter Marina, but there is no love in the marriage. Marina is frigid, and loathes most things and most people, including George’s controlling mother Sybil, who lives with them at High Greenwood, the family estate George has inherited, but now cannot afford to run. Marina writes romance novels, saving the money in the hopes of leaving George, but once she gives birth to their daughter, Daphne, escape seems more and more remote. Cold and unmaternal, Marina sends Daphne to boarding school at the age of eleven. Marina simply wants her gone and convinces George this is necessary for health reasons. But at boarding school, Daphne meets Celia Hartley, who’s loud, brash, and starts a volatile friendship with Daphne, that will change both girls’ lives. What’s more, with war looming and George enlisted in the army, Daphne and Marina are left on their own, as the past comes back to haunt them and the future seems uncertain.

Catch up with Lyndsy and find out more about her books at:

www.themitfordsociety.wordpress.com

www.facebook.com/lyndsyspencewriter

 

Author Interview: James Sandlin

JAMESSANDLIN

Today, as part of the blog tour for his book Outbreak Mutiny, I present to you, an interview with James Sandlin. I will be reviewing his book on 10th July, but for now, let’s get to know the author.

What inspired you to write your book?

When I was in the second grade we were assigned to write stories about Halloween. Every other kid wrote a paragraph or two about trick or treating or candy.

I wrote a two and a half page treatment about being teleported to a haunted graveyard and transformed into a bloodthirsty creature of the night by a cult of ghouls.

I always knew I was different.

While others were playing kickball or some other form of sports, I was hiding under the playground equipment reading Shadows of the Empire or another Sci-Fi novel. I began printing my own books before I was ten. I would have benefited from spellcheck then.

Then I stopped writing for years. I never produced a single word in high school, college, or into my adult life. I fell into a monotony of trying to be “normal”. I wanted to be successful in business and started my own insurance and financial services company when I was 24.

I have been successful but still felt the undeniable pull towards writing. I ignored the message from The Outsiders and did not “stay gold”.  In June of 2016, I read a book on vacation about superheroes in the common world and decided I could mix my passion of history with the idea of superheroes being inserted into world events.

I began to write on the way back from that very trip and came up with the basic idea of Atlas, Okinawa Dragon, and the Reich facing off at Pearl Harbor.
Do you have a specific writing style?

Yes, I prefer to write in the first-person and follow one protagonist throughout the story. You will see the clear influence from comic books in my life during Outbreak Mutiny. I label my chapters as “issues” and my Volume series is a collection of issues. Just like comic books, each issue must stand on its own but still create a serialized story that flows together. At some points, my story will go to another time or place away from the main narrative or hero. That is when I swap to a third person perspective, like in the issues Sewer Storm or when I travel to another point in the hero’s journey in issue Abandon All Hope …
How did you come up with the title?

Trial and Error. I went through many titles. When this book began it was called The Losers and took place in 2016. I wrote a series background for this book when I realized the history I imagined was more interesting than the story I was writing at the time.

I re-titled the book History of Heroes or HoH and decided to focus on writing historical fiction with a mixture of superheroes.

My early feedback was vital, and I recommend any writer to make use of Betas. I was told the first draft of the book was tedious and bogged down with historical trivia. They were absolutely right. I scrapped months of work which amounted to over 100k words and completely started over.

In creating Outbreak Mutiny and The Novel Comics, I moved away from real history and created an alternate timeline where America had fallen in 1929 and was about to be choked to death by a new empire called The Reich.

Originally I just called them the Third Reich like our enemies in WWII. However, the Reich Ruler would never acknowledge any previous “Reichs” as being legitimate. He would be the sole ruler of the world! That led to the creation of the dystopic Remnant States as the successor to the downsized United States. This is where the story picks up in Issue 1, Paper Purgatory, ten years after the fall of the Old US.
 What books have most influenced your life most?

All of the Star Wars Expanded Universe from the 90’s made me love to read and made me love Science Fiction. The Thrawn Trilogy by Timothy Zahn began my deep love of written fantasy. Outside of Star Wars I loved the Harry Potter series, Narnia, and many other authors.
Do you have any advice for other writers?

Writing is an evolutionary process. Your finished product will only vaguely resemble what you began with. Patience is the most important trait you can develop and it was so difficult for me to learn.

What genre do you consider your book?

My series is alternate history. With Superheroes. Broadly speaking it’s fantasy but I like to think it carries a hint of originality. The Novel Comics is like my DC or Marvel. It is a shared universe of characters and events that will encompass years of storytelling. This is only the beginning!
Do you ever experience writer’s block?

I don’t consider it writer’s block. If I reach a point where I can’t write anymore then it just means I have to walk away from my manuscript until I am in the right frame of mind to continue. An author does not create a story; the story is simply conveyed through his or her fingers. If you find that it’s not flowing, leave it and come back later.
Have you ever hated something you wrote?

Yes, and that led me to scrap months of work and over 100k words at one point in this process. I realized that my original antagonist was about as exciting as Holden Caulfield if he had stayed at school that weekend. My setting was also entirely wrong. I started fresh and kept the best elements of the previous draft to create something entirely new.

As a writer, you can’t be afraid to kill your investments and redirect your efforts. Even if it means more time.
What is your favourite theme/genre to write about?

My original characters are my favorite. In particular, I love Clockwork, Okinawa Dragon, Buccaneer, and Caliente Blu. I like to discover their story as I write it and ask questions like: “What happened to them in the past?” “How did they arrive at this stage in their lives?” “What drives this character/what do they want?” etc.
Where did your love of writing come from?

I would say it came from the love I gained for reading at a young age. I devoured books. As I read them, I felt myself grow sadder as I neared the end. It was like the ending of a friendship. That’s why I felt a love for series and stories that continued. I was in a relationship with the characters and wanted it to continue even after I turned the last page of a particular volume.
What was the hardest part of writing this book?

That one is easy. The hardest part was learning patience and taking my time to deliver a polished product. I felt so many temptations to call my book DONE before it was really ready. Patience was a foreign concept to me when I began, but I have since become more acquainted and I believe we will enjoy a long relationship together.
What did you enjoy most about writing this book?

I enjoyed the manifestation of the story. I don’t feel as if I wrote it at all, but that it was conveyed through me. It’s like it already existed and I simply had to discover it. Does a writer invent or does a writer discover? I honestly cannot say.
Do you write every single day?

I would say I write the same way I watch Netflix. I binge on writing for several days or weeks and then walk away and experience life without writing or creating. This helps me gain a fresh perspective and distance from the story improves my objectivity regarding its quality. Elements that seemed strong at first grow stale after the manuscript has time to breathe.
Which writers inspire you?

Timothy Zahn, Dan Brown, James Patterson, Stephen King, Peter Clines, Jim Bernheimer, J.K. Rowling, H.G. Wells, Edgar Rice Burroughs, Mary Shelley and more!
What are you working on at the minute?

I am actively promoting OUTBREAK MUTINY with all my might. As an Indie Author you have to fight for every download or purchase of your book. I am also planning the bullet points of the next book. I know where I want to begin and where I want to end. The path to arrive there, however, has yet to reveal itself.

I am also planning to write a short story in between about Caliente Blu, the heroine from Issue 0 of OUTBREAK MUTINY. She has received such an overwhelmingly positive response that I want to write a story that takes place ten or fifteen years before her appearance in OM as a young Outbreak Baby gaining her superpowers and fighting for the freedom of slaves in Cuba. And, of course, forming her super team “La Escalera” the female group of Latina Liberators!
What’s is your latest book about?

OUTBREAKMUTINYCOVER

OUTBREAK MUTINY is alternate history. With Superheroes. It takes place in a world where superpowers are real and an entire generation known as Outbreak Babies manifest their abilities after suffering a severe injury or trauma. In this world, superpowers are treated like a resource and those who possess them are in demand by the powerful.

The Reich has taken over the world after Germany pledged their allegiance to the most powerful of all Outbreak Babies, The Reichsmensch. He governs a caste society ruled by Warlords in conquered territories. Those who join the Reich attend Acolyte Academies where they seek the honor of earning a Warlord Trial.

Life is hard for those living outside the Reich in the Remnant States. The map I provided should show the new boundaries of the land known as the Old US. When Issue 1 begins, we find the stragglers in the Remnant just struggling to survive as a Virus breaks out in the Chicago Buffer Zone.

In this world, the choice is clear: You Die Free, or Live in Chains. Which will you choose?
Thanks for the interview, James, and best of luck with the book.

Author Interview: Lynette Creswell

Good afternoon ladies and gents, I’m adding a bit of variety to the book review side of the blog. I asked a local author if they’d be prepared to answer a few questions about their books. It gives me great pleasure to introduce, Lynette Creswell.

711536_10151234049863580_1527978509_n[1]Continue reading “Author Interview: Lynette Creswell”